The Critical Importance of Having a Structured Approach to Customer Experience Management

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Ian Golding, Certified CX Professional – International Keynote Speaker, Blogger, Columnist & Writer


Join this Webinar about “The critical importance of having a structured approach to Customer Experience Management”, where Ian Golding will discuss the need to introduce a framework to make the management of customer experience intentional to enable sustainable growth.


Ian has published over 600 articles on the subject and delivered keynote speeches globally, he’s also served on the inaugural board of Directors of the Customer Experience Professionals Association (CXPA), of which he was a founder member. He was also the first person in the world to be authorised by the CXPA to teach the Certified Customer Experience Professional (CCXP) accreditation. He is also the Course Director, Customer Experience for the Chartered Institute of Marketing and Advisor and featured columnist for CustomerThink. He wrote his first book in April 2018 – ‘Customer What?’ The honest and practical guide to Customer Experience’.

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