While the link between CX and enhanced business outcomes is not disputed, quantifying the direct link between investment and financial results has long been a challenge for CX practitioners.
According to a recent CX Network survey, 60 percent of CX experts doubt their brand’s ability to calculate the linkage between CX initiatives and business benefits, and 50 per cent feel the pressure to prove ROI. This in turn poses problems for practitioners looking to develop a business case for further investment in CX initiatives.
In this webinar, you’ll learn:
- Discover the best techniques for growing revenues with existing customers and deepening the relationship with your audience.
- Increasing cross-selling and reducing churn through intelligent customer retention strategies.
- Promoting advocacy among customers to take the hard work off your hands.
- Why customer loyalty is the very best measure of CX success – and how to get there!
