Over the next several years, a presence in the metaverse will likely become as common as having a website. While still in its early days, this emerging channel is even now attracting a wide array of visitors eager to connect, recreate previous experiences, or try new ones. A recent survey of 1,500 U.S. consumers offers a glimpse into the possibilities for connecting in the next frontier.
This report explores the awareness and associated perceptions consumers have around the metaverse and opportunities for brands to deliver new and better customer experiences.
- Find out who’s in the metaverse and what they’re doing.
- Implications for broader digital interactions.
- Customer service expectations and recommendations for brands looking to break ground in the latest virtual world.
