Retail and Consumer Goods

How to deliver exceptional omnichannel customer service in retail’s post-pandemic world

Génesis Longo
By Génesis Longo

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How To Deliver Exceptional Omnichannel Customer Service In Retails Post Pandemic World

"The system that our ecommerce uses and the system our stores use are totally different. The store and online are always like Tom and Jerry."

The Changing Role Store Associates Customer Service Agents


The changing role of store associates and customer service agents

Génesis Longo

Génesis Longo

Génesis Miranda Longo is the manager of industry marketing for retail, e-commerce and consumer goods. As a Mexican immigrant and Cornell University grad, she has spent her life in the food, grocery and ag industry. Apart from helping brands and retailers deliver incredible experiences, Génesis loves cooking spicy food with her husband, increasing diversity in tech and higher-education, and compulsively online shopping.