What Customers Want from Support Contact Centers

Understanding your customer’s expectations for service is the first step in providing an amazing customer experience. It is essential that customer support contact centers develop a comprehensive understanding of what customers expect from them, whether or not their needs are being met and how they can improve their service to meet their expectations. Doing so could mean the difference between thriving and dying.

What Customers Want From Support Contact Centers


Do customer support contact centers always provide excellent service?

The majority of customers surveyed are dissatisfied with the service they receive from contact centers. This might not be surprising, but the number of customers who are dissatisfied with the service they receive is: 54%. This number is staggering and also suggests that contact centers must immediately change the service they provide their customers, or they risk losing them.


What do customers want from support contact centers?

In order to meet customer expectations, it is important to know what their expectations are. Customers reported that when they call a support contact center, their priorities are to talk with a skilled agent and to have their problems solved quickly. This information can be helpful for managers to assess their own customer service practices, KPIs and policy standards and make changes accordingly.


What communication channel do customers prefer to use, and what do they use now?

Results from this survey indicate that the phone is still the most used and the preferred method to interact with customer service representatives. Thus, customer service contact centers should dedicate the majority of their resources to their call center, but also accommodate other channels of communication for support.


If phone support is not available, what form of communication do customers prefer to use?

Results from this survey indicate that if phone support is not available, email is the most preferred method of communication. Thus, customer support contact centers should ensure that their agents incorporate email into their communication methods. It can be extremely effective in interacting with customers.


What technology would customers like for contact centers to have?
When asked about what type of technology they would like for contact centers to have:

75% of customer stated they would like the option to be called back, rather than wait in a queue.
48% of customers stated they would like to download video files to help solve their customer support issue.
36% of custo