Talkdesk is about customer service, and for us at Right Time, our customer is number one. We're there to help their home services for plumbing and electrical. We're in a customer service industry. That's how I see the parallel between Talkdesk and Right Time. As a consultant about eight years ago, we had an on prem platform that supported sixteen brands at that time. We're now twenty seven. And the sheer volume of calls, we had outgrown our on prem platform. We did an assessment with various partners, Talkdesk being one of them. We knew we had to be able to be flexible. And the nice thing is you can sort of copy the information from one studio flow to another. So knowing that technology is what could create a lot of efficiency for us and drive operational costs down while being able to connect with more customers more often, it was a no brainer that this is the path we need to head down. We currently have 220 agents, so we definitely needed the scalability. Talkdesk actually helped us create a model for workforce planning. We were able to put together a scheduling shell that allows us to predict how many agents we need at every given season. We didn't have that before. To be able to do that is to actually save us money. We definitely take advantage of the data coming out of Talkdesk for our marketing strategies. We leverage about 100 to 150 unique phone numbers per brand, and that helps us put the right investment for our marketing dollars. Talkdesk has given us that flexibility to do that. Having access to humans that understand the technology, I think is really the unique part about Talkdesk. Similar to Right Time, it feels like bigger company, but you operate like a community team, and that's the part that really attracts me is it's more important to have a really good community relationship, and that makes sense. We are a customer centric business who likes to anticipate our customers' needs, and I believe that Talkdesk does same for us when we need something. They know how to grow with the business and adjust with consumers' needs and actually learn how to anticipate it even before it comes.