Press Release

Sonae MC to modernize customer service operations with Talkdesk

Portugal market leader in food retail partners with Talkdesk Cloud Contact Center for future-proof customer service

SAN FRANCISCO — April 15, 2021 — Talkdesk®, Inc., the cloud contact center for innovative enterprises, today announced Sonae MC has started streamlining its customer service operations with Talkdesk CX Cloud™. Sonae MC is the market leader in food retail in Portugal and a subsidiary of Sonae, a multinational corporation managing a wide portfolio of companies. Sonae MC’s decision to select Talkdesk is motivated by its seamless integration with Salesforce Sales Cloud and the scalability of Talkdesk’s cloud solutions to support rapid growth and provide the tools to make customer experience a competitive advantage. 

“Talkdesk stood out as a solution that was easy to use and integrate, which was very important to us, as the role of a centralized customer service operation becomes more and more important,” said Ricardo Fernandes, head of customer service at Sonae MC. “We are excited to explore Salesforce integration immediately and look forward to a solution that can grow with us and provide the features we need to offer a superior customer experience.”

Sonae MC’s transition to a unified customer service operation rests on the deployment of Salesforce Sales Cloud. The Portuguese food retail company will improve customer satisfaction by implementing Talkdesk for Salesforce, including custom routing to reduce handle time, boosting agent efficiency through system automations. Quick and easy to deploy, configure, customize and use, Talkdesk for Salesforce improves Sonae MC’s call routing to connect customers with the most skilled agents to attend to their issues.

By adding Talkdesk to its shopping cart, Sonae MC answers to the ever-evolving need to engage consumers with excellence in customer service, supporting among other service lines, its fast-growing e-commerce platform and its store footprint, which has been consistently expanding over the last thirty years.

“Great customer service is no longer optional—it’s a must. Companies like Sonae MC need technology that keeps up and makes shoppers happy,” said Tiago Paiva, chief executive officer, Talkdesk. “Talkdesk will help Sonae MC provide its customers with quick, personalized service — whenever and wherever they need it.”

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About Talkdesk

Talkdesk is the cloud contact center for innovative enterprises. Combining enterprise performance with consumer simplicity, Talkdesk easily adapts to the evolving needs of support and sales teams and their end-customers, resulting in higher customer satisfaction, productivity and cost savings. Over 1,800 innovative companies around the world, including IBM, Acxiom, 2U, Trivago and YMCA rely on Talkdesk to make customer experience their competitive advantage. Learn more and request a demo at

About Sonae MC

Sonae MC, the food retail leader in the Portuguese market, encompasses multiple brands and business formats: Continente (hypermarkets), Continente Modelo (supermarkets), Continente Bom Dia (proximity stores), Continente Online, Meu Super (supermarkets), Bagga (coffee shops), Go Natural (bio supermarkets and restaurants), note! (stationery stores), Well’s (parapharmacies), Maxmat (house and DIY) and ZU (pet store, veterinary and grooming services). More info at

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Talkdesk Public Relations

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