Recognized for launching a bold new brand with Talkdesk Makes History campaign
SAN FRANCISCO–Nov. 11, 2021–Talkdesk®, Inc., the global customer experience leader for customer-obsessed companies, has been named a winner in the 2021 Public Relations and Marketing Excellence Awards presented by Business Intelligence Group, earning recognition for its milestone Talkdesk Makes History campaign.
Launched in April 2021, the Talkdesk Makes History campaign marked the first significant change to the Talkdesk brand since the company’s founding 10 years ago. Fueled by growing momentum around new company innovations, expanded international presence, and industry accolades, the company embarked on another decade with the Talkdesk Makes History campaign, complete with a new corporate identity that reflects a commitment to helping organizations around the world build their own brand trust and loyalty.
The new Talkdesk brand includes a reimagined logo and tagline with a fresh purple color palette and updated brand elements, a new website and five new local language websites (Brazilian and European Portuguese, Spanish, French, and German), the first global advertising program for Talkdesk, and new customer experience product innovations.
“The Talkdesk Makes History campaign wouldn’t have been possible without the hard work and courageous innovation consistently demonstrated by our entire marketing team and everyone across the company,” said Kathie Johnson, chief marketing officer, Talkdesk. “More than just a new logo and color palette, the campaign is a catalyst for our next decade of product innovation and international momentum, as we empower businesses in their own quests to deliver great customer experiences.”
“We are so proud to recognize the work of Talkdesk,” said Maria Jimenez, chief nominations officer of the Business Intelligence Group. “All of our winners clearly demonstrated that in order to be successful you must have expertise in the PR and marketing crafts but also in business. Congratulations to them all.”
Talkdesk was also previously named a winner for two additional awards presented by Business Intelligence Group in 2021: the Excellence in Customer Service Award and the Innovation Award.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives — those with experience and knowledge — judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
- See Talkdesk as a Leader by Gartner in the 2021 Magic Quadrant for Contact Center as a Service (CCaaS) and other recent awards and recognition
- Read Talkdesk Chief Marketing Officer Kathie Johnson’s blog post to learn more about the new Talkdesk brand and the Talkdesk Makes History campaign
Talkdesk® is a global customer experience leader for customer-obsessed companies. Our contact center solution provides a better way for businesses and customers to engage with one another. Our speed of innovation and global footprint reflect our commitment to ensure businesses everywhere can deliver better customer experiences through any channel, resulting in higher customer satisfaction, cost savings and profitability. Talkdesk CX Cloud™ is an end-to-end customer experience solution that combines enterprise scale with consumer simplicity. Over 1,800 innovative companies around the world, including IBM, Acxiom, Trivago, and Fujitsu partner with Talkdesk to deliver a better way to great customer experience. Learn more and request a demo at www.talkdesk.com.
Talkdesk is a registered trademark of Talkdesk, Inc. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.