Evolving with your community: a challenge for community banks and credit unions.
Community Banks and Credit Unions play a critical role in elevating the communities they serve and in providing the guidance and support needed to ensure the overall financial wellness of their clients and members, respectively. They helped fuel the success of the Paycheck Protection Program, administering around 60% of total first wave loans to SMBs. The lingering effects of the pandemic has left a tale of two cities: the worst of times for some in urban centers and the best of times for others in the exurbs.
The digital experience has proven to be an equalizer- bridging the gap between socio-economics, ethnicity, and regional disparities improving the financial wellness of the unbanked, small business and especially Gen-Z, 84% say technology has had an impact on how they manage their finances. Is it time to rethink the community bank and credit union’s mission or expand it to meet the evolving needs of a changing world and their target segments?
In this session Justin Hunsaker, SVP of Originations and Financial Wellness at KeyBank, and Lou Grilli, Sr. Strategist at PSCU, share how new CX (customer experience) and MX (member experience) strategies, investment in innovation and modern digital technologies can help Community Banks and Credit Unions future proof themselves.
