Contact Center Trends

32 customer service survey questions to understand customer satisfaction

Celia Cerdeira

By Celia Cerdeira

0 min read

Turn Customer Feedback Into Customer Satisfaction

Customer service survey questions are a powerful tool for gaining insights directly from your customers. These customer satisfaction surveys help businesses assess their performance and identify areas for improvement, ultimately enhancing the customer experience. 

Carefully crafted survey questions can help you uncover the strengths and weaknesses of your business from your customers’ perspective. For example, you might find that customers appreciate the user-friendly design of your product but are frustrated with long wait times when contacting your customer service team. These insights can guide you in allocating resources and prioritizing improvements. 

Asking specific questions about different aspects of the business also allows you to gather detailed feedback to better understand your customers’ needs and expectations. 

In this article we’ll explore: 

  • Benefits of customer satisfaction surveys.
  • 32 examples of customer service survey questions.
  • Best practices for collecting customer feedback.

Benefits of customer satisfaction surveys.

Customer satisfaction surveys offer a wealth of benefits that can significantly impact your business’s growth and success, including the following:

Improve products and services.

Customer satisfaction surveys provide direct feedback from those using your products or services. This valuable information can highlight what is working well and what needs to be changed and improved.

For instance, customers might be thrilled with your customer service team’s responsiveness but find your product lacks certain features they desire. This feedback can help you to make informed decisions about product development and service enhancements.

Enhance customer experience.

Conducting a customer satisfaction survey shows customers that their opinions matter. This can foster a sense of trust and loyalty, which is integral to building strong customer relationships. Beyond this, the insights gained from these surveys can help you streamline processes and eliminate any obstacles or frustrations in the customer journey.

For instance, if customers report difficulties with navigating your website, you can take steps to improve its layout and usability. This proactive approach to resolving issues enhances the customer experience and demonstrates your commitment to customer satisfaction.

Increase customer satisfaction.

When you take action based on the feedback received from customer satisfaction surveys, customers feel heard and valued. 

Continual improvements to your products, services, and customer interactions also show customers you’re committed to meeting their needs and exceeding their expectations, leading to increased customer loyalty and retention. Satisfied customers are more likely to recommend your business to others, leading to new customer acquisition and growth.

32 examples of customer service survey questions.

Crafting effective survey questions is a critical step in gathering insightful customer feedback. Here are 32 carefully curated examples of customer service survey questions that can help you better understand your customers’ experiences, expectations, and satisfaction levels.

NPS survey questions.

  1. On a scale of 0-10, how likely are you to recommend our company to a friend or colleague?
  2. What is the primary reason for your score?
  3. What could we do to improve your likelihood of recommending us?
  4. How would you rate our products/services compared to our competitors?
  5. What do you like most about our products/services?
  6. What do you like least about our products/services?
  7. If you could change one thing about our products/services, what would it be?
  8. How likely are you to purchase from us again?

CES survey questions.

  1. How easy was it to find the information you were looking for on our website?
  2. How easy was it to complete your purchase with us?
  3. How easy was it to get your issue resolved by our customer service team?
  4. How would you rate the ease of use of our product/service?
  5. Did our product/service meet your expectations?
  6. How much effort did you personally have to put forth to handle your request?
  7. Was it easy to get your problem solved?
  8. How easy was it to navigate through our website/app?

Open-ended feedback survey questions.

  1. What did you like most about your experience with us?
  2. What did you like least about your experience with us?
  3. What can we do to improve our services?
  4. If you could change one thing about our product/service, what would it be?
  5. Do you have any suggestions for how we could better assist you in the future?
  6. Can you share more about why you gave this rating?
  7. How can we make your experience better next time?
  8. What other products or services would you like to see us offer?

CSAT survey questions.

  1. How would you rate your overall satisfaction with our product/service?
  2. How would you rate your satisfaction with our customer service team?
  3. How well did our product/service meet your needs?
  4. How satisfied are you with the value for money of our product/service?
  5. How satisfied are you with the timeliness of our service?
  6. How satisfied are you with the quality of our service?
  7. How satisfied are you with the ease of use of our product/service?
  8. How satisfied are you with the information provided about our product/service?
Global State Cx 2023


The Global State of CX 2023

Download The Global State of CX 2023 to discover how and why customer loyalty is harder to win, and what those with the biggest CX budgets are investing in.

Best practices for collecting customer feedback.

Collecting customer feedback involves careful planning and execution. It’s not just about asking questions—it’s about asking the right questions in the right way and through the right channels.

Here are some best practices to keep in mind:

Use a mix of quantitative and qualitative questions.

Quantitative questions, such as rating scales or multiple-choice questions, provide valuable data that can be easily measured and analyzed. This data type can give you a clear sense of general customer sentiment and identify trends over time. However, they may not provide the detailed insights you need to understand why customers feel the way they do.

That’s where qualitative questions come in. These open-ended questions allow customers to express their opinions and experiences in their own words, offering deeper insights into their feelings, perceptions, and needs. For example, while a quantitative question might tell you that a customer is unsatisfied, a qualitative question can help you understand why they’re unsatisfied. Using a combination of both types of questions in your survey can yield more comprehensive and actionable feedback.

Feedback loop closure.

Closing the feedback loop involves acknowledging receipt, taking action based on the feedback, and communicating the action taken back to the customer. This shows the customer that their feedback is valued and has an impact and enhances their overall satisfaction and loyalty.

For instance, if a customer suggests a new feature for your product, you might develop and add that feature, then reach out to the customer to let them know their suggestion was implemented. This follow-through demonstrates your commitment to meeting customer needs and can lead to stronger customer relationships.

Choose the right channel.

Different customers prefer different channels for providing feedback. For instance, some prefer online surveys, while others find phone surveys or face-to-face interviews more convenient.

Consider the demographics and behaviors of your customer base when choosing your feedback collection methods. Younger customers may be more comfortable with digital channels like social media or email, while older customers might prefer more traditional methods like phone calls or in-person meetings. When you choose the right channel for your audience, you can increase response rates and get more accurate feedback.

Easily collect customer feedback with Talkdesk.

Talkdesk Feedback™ simplifies and enhances the process of collecting customer feedback. Various features are specifically designed to make survey creation, distribution, and feedback analysis as straightforward as possible.

Survey creation and distribution.

The Talkdesk Feedback intuitive interface allows you to design comprehensive and engaging surveys without technical expertise. You can choose from a selection of pre-designed templates or create your own custom surveys that align with your brand identity and the specific information you wish to gather.

Once your survey is ready, you can distribute it across multiple channels, including email, SMS, and social media platforms. This multichannel approach ensures you reach your customers wherever they are, increasing the likelihood of response and providing a more holistic view of customer sentiment.

Real-time feedback gathering.

In a fast-paced business environment, real-time feedback is invaluable. Talkdesk provides tools for gathering this feedback instantly, allowing you to track customer responses as they come in. This real-time data can help you identify trends, respond to issues promptly, and make quick decisions to improve customer satisfaction.

Insightful analysis.

Talkdesk doesn’t just help you collect feedback—it also aids in analyzing the data you gather. The platform offers robust reporting and analytics features, enabling you to gain actionable insights from your survey responses. You can track key metrics, identify patterns, and understand the factors driving customer satisfaction or dissatisfaction. These insights can guide your customer service strategy and significantly improve customer experience.

Talkdesk also offers a range of other features and benefits that can help businesses enhance their customer service, improve team collaboration, streamline operations, and gain valuable insights from customer feedback. Start your journey towards improved customer satisfaction today!

Ccw June Market Study


2023 Market Study: CX Trends, Challenges, & Opportunities

CCW Digital’s Annual Consumer Preferences Survey reveals that customer experiences are actually regressing, with brands continuing to miss the mark in areas like personalization, speed, convenience, empathy, and channel accommodation. Where have brands been going wrong? Download the report to find out.


Celia Cerdeira

Celia Cerdeira

Célia Cerdeira has more than 20 years experience in the contact center industry. She imagines, designs, and brings to life the right content for awesome customer journeys. When she's not writing, you can find her chilling on the beach enjoying a freshly squeezed juice and reading a novel by some of her favorite authors.