Business Continuity

A smarter approach to call deflection and self-service

By João Safara

0 min read

Call Deflection Self Service Cost Savings

We are all someone’s customer. And as customers, we expect our issues to be solved quickly, efficiently and — if possible — using our channel of choice. We don’t want to be transferred from one customer support representative to another and explain our issue over and over again. Frankly, that kind of experience frustrates us and hurts our relationship with that product or service provider.

Most customers (69%) across all age groups want to contact a business via SMS, while even more (83%) want to learn about a product or service through their favorite messaging channels. Personalization and modernization are two of the biggest trends currently driving customer experience (CX). This, combined with uncertainty brought by COVID-19, means that the need to reduce operational costs while maintaining superior customer service has never been bigger.

Contact center leaders have looked into reducing call volume to cut infrastructure and staffing costs. But, reducing call center calls while making alternative channels available can also be a gateway for next-level customer experience.

How to excel in call deflection

There’s a misconception that call deflection is about avoiding contact. But look on the bright side: deflecting calls is an opportunity to include a smarter, omnichannel approach into your customer service so that demands are resolved without the need for a human agent.

There are various ways to achieve this. Improving and rebuilding your Interactive Voice Response (IVR) system is a great way to present more information upfront or redirect users to the best agent available. Automating outbound notifications can proactively provide customers with relevant information before they try to reach your support system. Including messaging channels or direct access to a knowledge base allows you to meet customers on their own terms and provide a wider, more modern variety of options on how issues can be resolved.

Our new ebook Call Deflection To Digital Channels: Tactics for Cost-Savings dives into each of these strategies and outlines how they can impact your contact center KPIs.- From reducing agent effort, ramp up and attrition by 10%, to boosting customer satisfaction (CSAT) up to 19%. Download it now!

How To Save Money With Call Deflection And Self Service

Call deflection to digital channels: tactics for cost-savings

This ebook explores the fundamental role of contact centers in improving customer experience ways to reduce call volumes with call deflection and new digital channels.

Want to know more?


João Safara

João Safara has extensive experience in content production and management, and enjoys balancing that with people-driven initiatives such as supporting diversity and employer branding. In his free time, you can find João surfing through crime novels, relaxing at the nearest beach or imagining ways to create a more equal and positive society.