11 Stories of Brilliant Customer Interactions to Inspire Your CX Team

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A brand’s reputation for customer service can make or break customers’ decisions to give them business. Customer experience has become a buzzword for brands across sectors, so we embarked on a mission to find out which companies are all talk and which ones put their money where their mouth is from the people who understand best: real customers.


We put out a call to the public for customer experience stories. What we got in response was pure gold. From wins to mistakes; sentimental to cringe-worthy, these stories tell a tale of unforgettable customer experiences in the real world. We have compiled the top 11 stories into this ebook to share with you lessons of courage, inspiration and creativity. Along the way, you’ll find inspiration for your own enterprise customer experience and support teams.

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